The LEGO Company History

Ole Kirk Christiansen, who founded his workshop in Billund in Denmark in 1932, manufactured wooden toys and furniture. His business was not very profitable and he struggled during the 1930s. However, in 1934, he began focusing on building toys — and changed the name of his company to LEGO, a contraction of the Danish words “leg godt” (play well).

In the 1960s, the company expanded to other Nordic countries. The company developed a smaller model, perfect for children with small hands. It was named DUPLO (after the Latin word duplex, which means two-fold). This allowed children of a younger age to build more detailed models.

In the 1970s, Lego began to introduce new features that would help its products differentiate themselves from the competition. They introduced different faces to the minifigures. This change made the figures more realistic and capable of expressing different emotions and facial expressions. The Lego Group also added wheels to its bricks, which opened the possibility of making vehicles and other machines that could move.

The company’s next step was when it introduced dedicated themes — systems within systems that allowed customers to create a specific world or situation. This allowed the company to establish its brand as more recognizable and helped them appeal to an increasingly younger audience. The company also increased its production by opening factories in South Korea and Malaysia.


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